On hold
message

What if waiting over the phone became your best ally to communicate effectively to your customers? A well-designed on hold message is one of the basics of telephone reception, which reduces the perception of waiting time and avoids boredom and frustration. It also allows you to promote your company, its activities and to communicate on your commercial information. Phone Design, expert in the creation of telephone messages, understands this well and offers a complete range of services to optimize this essential aspect of customer communication.
On hold message

Waiting over the phone:
a key moment to transform calls into opportunities

The on hold message is not just a simple text with music in the background. It is a powerful tool for customer relationship management. While it obviously reassures callers by confirming that their request will be processed, it is also a strategic communication tool. That is where its added value stands!

Indeed, this wait represents an opportunity for informing customers about services or products, promoting the latest offers, and even attracting people with personalized and engaging messages.

With this in mind, Phone Design capitalizes on these waiting times to transform each call into an opportunity to strengthen the company's brand image.

Examples of telephone waiting messages

One listen is worth a thousand words. Below you will find some examples of on hold messages recorded by our studio:

Highlight your promotions

Shake your brand image up

Brighten your on hold message for the holidays!

Communicate all your information

Talk about your new products

What is an on hold message?

We'll stop you right there! Stop to the the outdated concept of endless waiting over the same «elevator music». The expectation has evolved considerably since its potential was understood.

The on hold message, is an essential part of a telephone reception. It is a voice message mixed with musical background, with an average duration of two minutes. It intervenes when an callee cannot be immediately attended to. From transfering station to station to simple putting on hold, it is an essential moment for all callers, which, therefore represents a major strategic challenge for them.

Although it is the longest of all telephone reception messages, be aware that it is not always heard in its entirety, since it involves the waiting time.
The numbers speak!

  • 70% of calls are put on hold
  • 80% of these callers wait around 45 seconds
  • A company with a total of 50 telephone calls per day will have broadcast its messages to its customers and prospects 880 times over 1 year, or 110 hours of listening time.

Transform waiting over the phone into a business opportunity

Waiting and doing nothing but waiting is over! Wait Marketing has tangibly proven that this moment is crucial for customer relations, and represents multiple opportunities to transform it for the benefit of the company.

One figure raises the stakes of this inevitable moment: 80% of business turnover is earned over the phone. Without music on hold or a message on the telephone reception, nearly 60% of callers placed on hold hang up. Among them, 30% will not call back!

Everyone is put on hold: all it takes is a transfer from a station to another for the caller to hear the message and its atmosphere!

At this key moment, the public is 100% targeted and said to be «captive»: informing them means making their wait profitable.

Would you like to know more about our solution for your on hold message?

What to communicate while on an on hold message?

on hold telephone messages
Seasonality, events, the evolution of welcome messages reflects the life of your company. Updates (messages or music) capture callers' attention and keep them from haning up.

And you know, there is always something to say about a business, the possibilities are endless.

Make the communication space of telephone waiting profitable and benefit from the added value of a professional message. You can communicate on:
  • Propriety and conviviality: like greeting messages
  • Company life: participation in a trade fair, opening hours, closure or remaining opened during the summer.
  • Advertising: the release of a new product, a catalog, a service, exceptional promotions.
  • Information: values, new services...

How to create a good on hold message?

Telephone waiting is crucial for customer relations. This moment is perceived on average 2.5 times longer than its actual duration, which is why taking special care of it is necessary!

An effective on hold message is more than just a formality. This is a golden opportunity to strengthen your company's brand image. In this regard, here are the different elements that you need to work on.

Choose suitable on hold music


On hold music is not just background music. It sets the general mood of the call. Whether royalty-free or commercial, the music must align to the values of your company and create a unique sound identity. Unsuitable music can very quickly annoying to callers. Worse, it can increase the feeling of waiting. On the contrary, a pleasant melody will significantly improve the customer's perception of waiting. Choose carefully!

Write effective text


The heart of a successful on-hold message lies in its content. This text must be catchy, informative, and embody the identity of the company. A clear, direct message, with one idea per sentence, facilitates understanding.

Although the on hold message can communicate several information to callers, it is generally always associated with a generic formula, such as «please wait a few moments...».

It therefore has multiple purposes. It announces events (trade fairs, open days, new products, etc.), promotes your values and services or provides information on the activity.

Record the message with a professional voice-over


Voice-over is the human element that brings your message to life. Selecting a professional voice that represents your brand image is essential. With a cast of 32 professional actors and the capacity to provide services in 13 main languages (French, English, Spanish, etc.), our Phone Design recording studio ensures that the message transmitted is in perfect harmony with the sound identity of your company.

Communicate about your news and promotions


The on hold message is a real medium. Why not use it to inform your callers of the latest news or your promotions? Use this space as a direct marketing opportunity, sharing information about events, special offers and news.

Update your on hold messages regularly


Far from being set in stone, an on hold message is updated throughout the seasons. It requires regular updates to remain relevant. Whether to reflect seasonal campaigns, relay special events or announce changes in the business, a regular update keeps the caller interested and demonstrates the dynamism of your business.

Our other solutions for telephone greetings

Welcoming message
Interactive voice response (IVR)
Professionnal answering message
Mobile answering message

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Phone Design
Canadian office
1455, rue Drummond, bureau 2B
Montréal (Québec) H3G 1W3
contact@phone-design.ca
+1 438 444 1035
main office
6 rue Claude Jobert
10000 Troyes, FRANCE
contact@phone-design.ca
+33 3 25 45 71 14
Phone Design

Phone Design, recording studio, telephone greetings expert, allows telecom operators and IT integrators to create their own white label Studio Department on the web.

We are speacialized in creating à la carte Studio strategies and in implementing SAAS-licensed digital tools. We offer the support, training and outsourcing necessary for the management and marketing of telephone messages for your customers' communication systems.
Opening hours
Monday to Friday, 9 a.m to 12 p.m and 2 p.m to 6 p.m (UTC +1)